IMPROVE YOUR TITLE TAG CTR BY 20%+

How to Increase CTR by 20% Improving your Title

We know about over-optimization that Panda and the added potential that lower CTR could also cause change in ranking position in negative – and better CTR a re-ranking for the positive – it makes additional sense to assume very deliberately about our title tags and modify them far away.

During these tests with our clients, we experienced 20% or better CTR improvement for titles that have “2005” style, across multiple groups of different markets and pages.

BEST PRACTICES BEHIND THE TESTS

The ideal logic behind these tests was that there’s no longer need to write 90 keywords in your titles, and it is possible that having those keywords may actually stop you from ranking relatively more than current.

Therefore, by analyzing these long titles we can have confidence that Google should be able to understand that what you’re relevant for, once we understand that, we will then right away shine our CTR with best practices by bidding on keywords on the search results. If we’re in a competitive market, these title tags are laboured over and A/B tested into time that makes stealing their info for our uses a no-brainer.

If we compare these tests with our previous SEO title tags, there is huge scope for improvement. Many companies are still living the past and therefore are likely leaving 20% or more improvement in their traffic on the table.

CREATING A RELEVANT TEST

While you can just swap out title tags using this theory and witness a big CTR change, its still deserves up setting a testing environment to let you know the best you can.

Because true A/B testing with organic results is not possible, however we are able to set ourselves up to achieve confidence from the changes we do by evaluating the correct factors and measuring our changes against them.

In Webmaster Tools, we can track average position and also CTR for our pages for a given date range in the “Search Queries” section in the “Top pages” tab. We use pages versus queries because we need to look at the impacts on all keywords on the page, not just the head term.

Search Queries in Google Webmasters Tools

When performing a test, we should take a look at it in a week or two that which gets us 2000 or more impressions on the search results. The higher the numbers, better.

Every blow of the wind can change our confidence in the test — from a holiday weekend to seasonal treats ranking changes—so it’s important to be aware of variables that are likely to use when setting up tests.

When we change the title tags, we don’t need to note the CTR and average position at the start of the test, because Google Webmaster Tools tracks that historically, and we can find the data after the fact.
Depending on the result of your tests and/or the importance of the pages, you may want to track in a few different ways. When we’ve wanted to test an important page with high traffic, it’s best to use Webmaster Tools.

Here, you want to take note of four variables:
• Clicks
• Average Position
• Click through Rate (CTR)
• Impressions

With these, you need to match up similar date ranges more likely, two week ranges if your page has quite no visitor’s. Once you make the title tag live, you should make a note of when you first see it in the SERPs as the “starting date” for the test.

Once it’s live, it’s time to wait. When two or more weeks have passed, go back and record the data for your test by customizing the date ranges in Google Webmaster Tools in the same area mentioned previously. Compare it against the previous date range in a spreadsheet to determine how each field changed.

See the CTR changes

After you get your result you need to analyze that did your ranking increased? If CTR impacts ranking, than your more natural title tag appeared more relevant to Google. Secondarily, did your CTR and traffic go up? If CTR is up and ranking dropped slightly, it doesn’t matter. Relevant traffic is what matters.

If your CTR has grown and average position stayed flat, congrats, you certainly made a successful change. If your average position jumped solidly and so did CTR, you might not confidently determine your test was successful. Though—you have increased traffic, so it’s not worth reverting the change.

One very important thing to do is have a “control” relative to your test page. We can’t have a true control, but we can compare how position and CTR changed for the site in Webmaster Tools, or other pages similar to the one we’re testing. This can help increase confidence in our changes when we see our test page outperforms the control.

RUNNING LONG-TAIL TESTS ON PAGE TYPES

For pages without enough traffic to reasonably test, that still have a decent amount of traffic and a similar theme—such as profile pages on Moz—you can group them together to get more confidence in your changes and then test the impacts on traffic in Analytics. You can do this by creating an advanced search in GA for only those pages that will identify the traffic impact from organic across your date range.

You can create an advanced search by using the | symbol between URLs used under the Site Content -> All Pages section in Google Analytics. An example using two URLs is shown below:

Create an Advanced Search 

Once you’ve setup the segment for just those pages, you can compare date ranges from before and after you implemented the title tag change. If the improvement is big, you can have confidence in your change. If it’s down, revert. If it’s flat, probably leave as is.

Analytics Compare Data

If you do a good test working against old SEO tricks, there’s a good shot you can see 20% or better CTR increases with a good title tag improvement. This is the perfect kind of test for making big improvements.

HOW TO GENERATE IMPROVEMENTS IN CTR

We’ve noticed few patterns about what works. The title tags contain one of five elements that drive clicks, and sometimes two to three of them combined.

Five Elements in your title tags that can drive traffic

The Low Price tag is as simple as it sounds. If we’re a low price leader in the market, we should be mentioning this price in the title tag. This often comes in the form of showing the lowest price you have available across all your product/service range.

Low Prices in Titles can attract visitors

The Volume Reference shows how impressive your content is by showing the volume available to click through. E.g. If someone’s looking places to see in Delhi, it’s possible saying you had top 30 places listed might attract a click.

Volume Reference in Title

The Freshness Reference refers to showing how updated you are as a reason to drive clicks. It’s been mentioned this year that Google likes freshness—which is obvious to me based on how often showing freshness in the form of dates (such as 2014) in the title tag can actually drive clicks.

Freshness Reference in the News Section

The Speed Reference tells people things will get done quickly based on your title tag. This could be a reference to shipping, how quickly you might get a degree, or in a space like quick loans.

Speed Reference in Title

The Brand Reference is the most powerful one of all, this one drives the most clicks in the least amount of characters. If you’re LIC, just these three letters will bring some extreme weight on “insurance” SERP that no combination of other keywords could.

Brand Reference in your Title

When combined with great title ad copy, though, even LIC has the potential to drive more business to their website using one of the four other references.

Search Engine Search Share Data At End Of Year 2014

Google Bing Search Share

As usual Google at No. 1 with 65.4% , Bing on second position with 19.7% search share, and Yahoo search market share increased in the last month of the year 2014 and at 3rd position.

The above data was of Desktop Search Share.

While in mobile search share, Google is again top of all but with 84% Search Market Share.

Hey guys are you confused about what Google Panda 4.1 is searching for in your website???

What is Google Panda 4.1 searching for in your website?

Following are the segments you should take care while promoting your website online:

1. BAD USER EXPERIENCE :

If your content is not liked by users, then Panda is searching for you.

2. CONTENT THAT IS TOO THIN :
 

Thin content is a one which is having very less content. Although content have to be engaging but also you should have long content. It is found that out of 10 long contents, nine contents are more engaging and user interactive.

3. DUPLICATE CONTENT :

Hahahahahaha.. i think i dont need to explain this. Ofcourse Panda will swallow duplicate content and there is no place for duplicate content in SERPs.

4. KEYWORD STUFFING :

As increasing the density of keywords in your content was considered to be a very good practice for rankings before Panda. But now it could be considered as spammy practices. So, you dont need to create a keyword optimised content. All you need is to have a unique and researched content for your website / blog.

5. OUTDATED CONTENT :

Hey guys are you thinking of to put some content which is outdated? Then remember it will not be user friendly content. So make it as fresh as possible.

Your comments / views would be welcomed.

Google Panda 4.1 Leaked Dos' and Don'ts

 

Google Panda 4.1 Dos' and Donts'

Hi and welcome guys, today we are going to talk about Panda 4.1update and the Google leaked dos and don'ts. Recently, another algorithm named Penguin has been getting a lot of attention in Google. But I want to make sure that we don't forget about Panda.

Penguin is to SEO as like a serial killer. It's very scary, and it comes around every now and then and slices and dices websites. But Panda is more, in my opinion, kind of like a terrorist. He's always kind of out there. In your nightmares, waiting to strike at any site, whether they think they're breaking the rules or not. So I think it's very important to keep Panda in mind, even in the wake of Penguin craziness.

Panda 4.1 (#27) On Tuesday, September 23, 2014 Google began rolling out a new Panda date. Pierre Far from Google announced on Google+ a significant Panda update, which included an algorithmic component. They estimated the impact at 3-5% of queries affected. Given the "slow rollout," the exact timing was unclear. The latter point is worth its own blog post, but that’s the not the focus of my post today. Pierre explained that the new Panda update will result in a “greater diversity of high-quality small- and medium-sized sites ranking higher”. He also explained that the new signals will “help Panda identify low-quality content more precisely”.

I first spotted the update late on 9/23 when some companies I have been helping with major Panda 4.0 hits absolutely popped. They had been working hard since May of 2014 on cleaning up their sites from a content quality standpoint, dealing with aggressive ad tactics, boosting credibility on their sites, etc. So it was amazing to see the surge in traffic due to the latest update.

So what I did, I searched the whole Internet for the last few months for every single reference of Panda I could find, I filtered all the references from these materials coming directly from Google of any reference they made to a quality algorithm, any specific, actionable thing they said to do based on that quality algorithm.

What I did is I made a complete list, a complete do's and don'ts list.

The first section is the do list, and I've broken it down into four major dos that you should pay attention to for your website.

Google.com

Things have changed so much since, the day we all were introduced to internet. In today’s world internet has become a part of our lives, anything we need is available on the internet so we just simply search it online. If we are looking for something we’ll just go to google and type our query and we’ll get the answers, but sometime things doesn’t go well sometimes we don’t get the things we were looking for. The World is growing day by day so why our search techniques are still traditional and old. It’s time to learn some new and cool search techniques which will help you to get your specific results you were looking for.

Choose your Default Browser Based on Your Preferred Search Engine

First you need to choose your default browser based on the search engine you prefer. Like chrome has google as its default search engine while internet explorer has bing powered by Microsoft. You can also change the default search engine of your browser from your browser’s settings, but you get the best integration with these search engines with these respective browsers.

Otherwise, in Safari or Firefox, just pick your favorite search engine so you can use it automatically from the address or search box, respectively.

Using Punctuation and Boolean Operators

Quotation marks mean that you’re looking for a specific phrase. Over the years, search engines have so developed at guessing what we want, quotation marks aren’t as necessary as they used to be. But they can still be helpful. For example:

“Bike riding is fun”

Will be far more likely to find that exact phrase, where searching without the quote would lead to pages talking about Bike riding is fun, but not necessarily that exact phrase.

OR and parenthesis

By default, if you search with many words, most search engines will show results where both or all of the words are found. This is known as an AND search – as though you wanted this and this. But if you want results with either (or any) of your words, use the OR keyword. It means that either (or any) of your search terms were found.
For example:

“Sachin Tendulkar” OR “Virender sehwag”

This will find pages containing either the phrase “Sachin Tendulkar” or the phrase “Virender sehwag”. Some page results will contain both.

When you place search terms in a set of parenthesis, they are treated as a single unit. So…

(“Sachin Tendulkar” OR “Virender sehwag”) (“Shahrukh” “Farah khan”)

This will find pages containing either the phrase “Sachin Tendulkar” or the phrase “Virender sehwag”, and also the name of either actor Shahrukh or director Farah khan.

Are you familiar with the Boolean NOT operator (or a minus sign)? Google still lists it in the documentation, but Google, Bing and Yahoo ignore it and it no longer works in their results.

Searching Within a Specific Site

One of my favorite search features is the site keyword, which limits a search to a specific web site. This is great if a site doesn’t have its own search form, or if it isn’t working.
For example:

“Salman khan” site: timesofindia.com

This will find references to actor Salman khan, but only on www.timesofindia.com.

You can also use the site attribute to limit searches to a particular top-level domain, like .org, .gov and so on.
For example:

"Driving license" site:.gov

This will show you government sites that contain the words “Driving license”.

Wildcard Searches

Sometimes we know part of a line or phrase you’re looking for, but aren’t sure of all the words or maybe how the words will be spelled. That’s when an asterisk (*) comes to the rescue, as a wildcard. It’s especially handy if there are several ways of expressing what you want.
For example:

The three *

It will show you results for The Three Stooges, The Three Doctors, The Three Musketeers, The Three Tenors, and more.

You can also search for numbers in a range, by using two periods as a wildcard. For example, if you’re shopping for an Android tablet and have a budget of Rs 10000 to Rs15000, do this search:

Android tablet Rs10000..Rs15000

It will show you the results for Android tablet between the range of 10000 to 150000.

Connectivity Searches

Two great keywords that show connectivity are the link and related keywords. The link keyword will show what pages link to a particular page.
For example:

link:flipkart.com

The related keyword will show what sites are similar to the one you specify. Who is to say what qualifies as being similar? Who knows! The algorithms are proprietary. For example:

related:flipkart.com

If you visit a page that doesn’t have content that you’re expecting to see – for example, a news item is no longer on the front page – Google might have it cached. So try the cache operator to see what the site looked like the last time Google crawled it:

cache:induswebi.com

An Operator That Combines All of the Above

Rather than remember all the above operators, you can remember just one, instead:info. When you run info against a web address, you’ll get a menu of operators that you can click to get the results.
For example:

info:induswebi.com

It will provide you all the informative links related to website about you were looking for

Getting info of any website in Google

Filtering Results

Sometimes, you might want to see only recent results, or results from a specific time period. After running a search in Google, click the Search Tools link just below the Search bar, then from the submenu that appears, click Any Time and make a choice. In Bing, Any Time is always visible just below the Search bar, and Yahoo has timings in the left column.

Also from Google’s submenu, you can choose a reading level from All Results, and choose a location on the right. Google will try to detect your location automatically, but it doesn’t always guess correctly. It tends to use the location where your Internet provider’s equipment is. If you want to change the location, click the Down Arrow and enter the location you want. Entering a Zip or Postal code usually works.

Filtering Results in Google

Undocumented Google Keywords

Page Title, Content and URL

If you want to search for words specifically in a page title, and ignore page content, use the intitle keyword. For example, if you’re looking for articles that compare Android with iOS, try this:

intitle: android AND iOS

If you’re searching for multiple words and want results where all of the words are in the title, not just some of them, use allintitle instead.

The opposite of searching titles is searching page content and ignoring the title. For that, use the intext keyword, as follows:

intext:android AND iOS

Keep in mind that many pages will have the same phrases in the titles and content, so many of the results from the previous two searches will be the same.

You can also search for a word that appears in a page’s URL, with the inurl keyword, like this:

inurl:photoshop

When searching for multiple words, you can also use allinurl to make sure that all the words or phrases are in the URL.

Google also has similar keywords specifically to search blogs. They are:

·         Inblogtitle

·         Inposttitle

·         Inpostauthor

·         Blogurl

Finding Files of a Specific Type

With the filetype keyword, you can restrict search results to display a particular type of file, like image or archive files, or Adobe and Microsoft documents. For example, if you want a sample expense sheet in Excel and don’t like Excel’s built-in templates, this search will find some for you:

expense sheet filetype:xlsx

Weather

Need a quick weather forecast? Use the weather keyword and Zip or Postal code to get current conditions and a graph for the next several hours:

Weather 08822

Definitions

You can also get a quick dictionary definition, using the define keyword. It isn’t as extensive as using dictionary.com, but it’s a lot faster.
For example:

define:solenoid

Math, Measurement and Language Conversions

If you need to do some quick calculations or convert measurements from one unit to another, Google and Bing have you covered.

Basic Arithmetic Searches in Google and Bing

Examples:

1549 + 6900

952337 – 3215

123 * 587

204/24

When you enter a calculation into the Search/Address bar, both Google and Bing will display a handy calculator. You can click the buttons or use the numbers on your keyboard. If your keyboard has a number pad, this is especially nice.

 

How to use Calculator in Google

Language Translation

Google can translate in and out of approximately a dozen languages. How do you say “wind” in french or what does the French word "vent" mean? Run these searches:

wind in French

vent in English

Converting Between Imperial and Metric Units

If you’re converting a recipe from Imperial to Metric measurements (or vice-versa) or converting distance, temperature, weight and more, you can do this with a simple search in Google or Bing. Most units you can abbreviate (like g instead of grams oroz instead of ounces).

Examples:

·         2 cups in ml

·         500g in oz

·         200 miles in km

·         80F in C

Similar to doing arithmetic, when you search for a unit conversion, Google and Bing will display a conversion calculator, with your search displayed in it. Click the top drop-down list to choose different types of conversions (temperature, length, etc.) and click the lower drop-downs to choose different units.

How to Change different units of temperature in Google

Google does several other alphanumeric searches that don’t require a keyword. Just enter the numbers to search for:

·         Zip code

 

·         ISBN

·         VIN (Vehicle ID number)

·         FAA airplane registration number

·         Phone number

Search in the google search bar

110092

It will show its detail

Searching PinCode Details in Google

Search Mars and Beyond

This isn’t a search as much as it’s an undocumented feature, courtesy of NASA as well as Google. Just go to:

www.google.com/mars

…and have a look around! The default view is a false-color elevation map, and you can also choose infrared and real-life visible surface. There’s also an option to explore Mars using Google Earth.

Searching about Mars in Google

SO DONT STOP GOOGLING :)

www.google.com