Google Panda
4.1 Leaked Dos' and Don'ts
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| Google Panda 4.1 Dos' and Donts' |
Hi and welcome guys, today we are going to talk
about Panda 4.1update and the Google leaked dos and don'ts. Recently, another
algorithm named Penguin has been getting a lot of attention in Google. But I
want to make sure that we don't forget about Panda.
Penguin is to SEO as like a serial killer. It's very
scary, and it comes around every now and then and slices and dices websites.
But Panda is more, in my opinion, kind of like a terrorist. He's always kind of
out there. In your nightmares, waiting to strike at any site, whether they
think they're breaking the rules or not. So
I think it's very important to keep Panda in mind, even in the wake of Penguin
craziness.
Panda 4.1 (#27) On Tuesday, September 23, 2014
Google began rolling out a new Panda date. Pierre Far from
Google announced on Google+ a significant Panda update, which included an
algorithmic component. They estimated the impact at 3-5% of queries affected.
Given the "slow rollout," the exact timing was unclear. The latter
point is worth its own blog post, but that’s the not the focus of my post
today. Pierre explained that the new Panda update will result in a “greater
diversity of high-quality small- and medium-sized sites ranking higher”. He
also explained that the new signals will “help Panda identify low-quality
content more precisely”.
I first spotted the update late on 9/23 when some
companies I have been helping with major Panda 4.0 hits absolutely popped. They
had been working hard since May of 2014 on cleaning up their sites from a
content quality standpoint, dealing with aggressive ad tactics, boosting credibility
on their sites, etc. So it was amazing to see the surge in traffic due to the
latest update.
So what I did, I searched the whole Internet for the
last few months for every single reference of Panda I could find, I filtered
all the references from these materials coming directly from Google of any
reference they made to a quality algorithm, any specific, actionable thing they
said to do based on that quality algorithm.
What I did is I made a complete list, a complete
do's and don'ts list.
The first section is the do list, and I've broken it
down into four major dos that you should pay attention to for your website.
